Smart Packaging a media that connect your customer
The power of packaging is unveiled when it is leveraged as an influential brand-owned media channel. It does not only grab attention but leave deep impressions through a unique mixture of colors and recognizable logos. It is truly a brand-created experience that can add value to the product and impact the consumer's perspective towards the brand.
With the added capabilities of the new emerging technologies, smart packaging is gaining high demand from brands. It consists of three different subsets:
Active Packaging
Has reactive elements that may be mechanical or chemical but does not necessarily include digital or computational elements. For example, A beverage can that changes color according to the temperature of the liquid inside.
Intelligent Packaging
Includes interactivity based on electronics, possibly including digital, computational elements, sensors, and display.
Connected Packaging
Links to the cloud to leverage extensive data processing, tracking, social, content delivery, and commercial capabilities. It’s part of the Internet of Things. For example, when a connected box of dog food starts getting empty, it can automatically order a refill.
How Does It Work
Step 1
Packaging + Variable Priting + QR Code = Smart Packaging
Step 2
Many Smart Packaging Compile Many Data
Step 3
Data compiled >> Show positive result
