Smart packaging connects you with your customers
The power of packaging is unveiled when it is leveraged as an influential brand-owned media channel. It does not only grab attention but leave deep impressions through a unique mixture of colors and recognizable logos. It is truly a brand-created experience that can add value to the product and impact the consumer's perspective towards the brand.
With the added capabilities of the new emerging technologies, smart packaging is gaining high demand from brands. It consists of three different subsets:
Active Packaging
Has reactive elements that may be mechanical or chemical but does not necessarily include digital or computational elements. For example, A beverage can that changes color according to the temperature of the liquid inside.
Intelligent Packaging
Includes interactivity based on electronics, possibly including digital, computational elements, sensors, and display.
Connected Packaging
Links to the cloud to leverage extensive data processing, tracking, social, content delivery, and commercial capabilities. It’s part of the Internet of Things. For example, when a connected box of dog food starts getting empty, it can automatically order a refill.
How Does It Work
Step 1
Packaging + Typo: Variable Printing + QR Code = Smart Packaging
Step 2
Many Smart Packaging Compile Many Data
Step 3
Data compiled >> Show positive result
Smart Packaging Solution in Malaysia
Smart packaging extends beyond the traditional functionality of a product packaging to offer more value to both consumers and producers. More than just packaging printing, it could incorporate QR codes that help you track stock flow, collect consumer data to form a database, and solve price dumping as well as counterfeit issues as a supplier.
Besides that, QR code packaging allows consumers to learn more about a brand and the products they are using or purchasing as well as engage with a brand. Smart packaging technology can also be used as a security packaging, for example void tape and void sticker, to ensure the products it is holding has not been tampered with.
Elevate your brand with our smart packaging in Malaysia today.